A&W Canada expands its partnership with Beyond Meat†, to give Canadians a new breakfast experience
TORONTO, March 4, 2019 /CNW/ - Breakfast lovers and Beyond Meat fans have another reason to celebrate! Following the remarkable success of A&W's Beyond Meat Burger, the Canadian company is partnering with Beyond Meat to introduce another innovation, the Beyond Meat Sausage & Egger®, made with Beyond Meat's 100% plant-based breakfast sausage, to its permanent breakfast menu on March 11th. A&W Food Services of Canada, Inc. will be the first restaurant chain to bring Beyond Meat's newest creation to Canadians from coast to coast.
"We recognize Canadians are increasingly interested in including more plant-based proteins in their diets," says Susan Senecal, A&W Canada's President and Chief Executive Officer. "Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond Meat Burger – this new breakfast sausage is packed with flavour and it's hard to believe it's made from plants. It's delicious," Senecal added.
Canadians love breakfast and A&W's Beyond Meat Sausage & Egger is a delicious new option for those seeking more plant-based proteins to fuel their day. The classic recipe features Beyond Meat's breakfast sausage patty served with an egg and a slice of real cheddar cheese on a burger bun or an English muffin. For those seeking a plant-based breakfast sandwich, A&W has you covered – they've named it Beyond Meat Sausage & Veggie and it's made with Beyond Meat's delicious plant-based breakfast sausage patty and served with lettuce and tomato.
"We couldn't be happier to be expanding our partnership with A&W," said Beyond Meat Founder and CEO, Ethan Brown. "The consumer response to the Beyond Meat Burger at A&W has been overwhelmingly positive, and we know fans will be excited to start their day with our new Beyond Breakfast Sausage†. We applaud A&W's forward-thinking approach and look forward to introducing Beyond Meat's latest product innovation to Canadians nationwide."
A&W Food Services of Canada Inc. is Canada's original and fastest growing quick service burger chain. It is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger chain with more than 950 locations coast-to-coast. For more information, please visit www.aw.ca.
About Beyond Meat
Based in Los Angeles, California, Beyond Meat was founded in 2009 with a mission of building meat directly from plants to positively benefit human health, climate change, natural resource conservation, and animal welfare. Spanning frozen and fresh, Beyond Meat's portfolio of plant-based proteins are sold at more than 35,000 retail and food service outlets worldwide. To stay up to date on the latest, visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.
®Trade-mark of A&W Trade Marks Limited Partnership, used under license.
†Trade-mark of Beyond Meat Inc., used under license.
SOURCE A&W Food Services of Canada Inc.