GRANDE PRAIRIE, AB, Oct. 23 /CNW/ - A&W Food Services of Canada Inc.
announced today that Jeff McKay of Valleyview, Alberta is the lucky winner of
its national Cruisin' the Dub, Dodge Challenger contest. As contest winner,
Mr. McKay will drive away with a brand new 2009 Dodge Challenger SXT.
    From early June until mid-September A&W ran a contest during the Cruisin'
the Dub summer program at over 200 A&W restaurants to reward a lucky contest
entrant with a 2009 Black Dodge Challenger SXT.
    The random draw was made in late September and Mr. McKay qualified as the
winner. McKay will meet with A&W at the Chrysler Dealership in Grande Prairie,
AB today from 2 to 3 p.m. to receive his prize. He will be escorted from
Valleyview to Grande Prairie by local A&W franchisee David Chychul. At the
dealership McKay will receive the car by Grande Prairie Chrysler Jeep Dodge
principal Wes Kaban, and A&W Cruisin' the Dub Manager Roger Barnes.PHOTO OPPORTUNITY:

    WHEN:   Thursday, October 23, 2008
            2-3 p.m.

    WHERE:  Grande Prairie Chrysler Jeep Dodge
            11448 Westgate Drive, Grande Prairie, AB
            (780) 532-3560

    WHO:    Contest winner, A&W rep and dealership owner with prize vehicleCruisin' the Dub is A&W's Classic Car program, reliving the 50's, 60's
and 70's (when cruisin' up to the restaurant was the fashion) at participating
restaurants each summer. With over 200 cruisin' locations, A&W invites local
classic and custom car clubs as well as traditional hot rod enthusiasts to
bring their vehicles out to the restaurants once a week for a show n' shine,
great music and to enjoy old memories and meet new friends. The classic fun is
served up with their favourite burgers from The Burger Family and topped off
with frosty A&W Root Beer.
    In the summer of 2008, A&W hosted over 3,000 of these weekly traditions
at participating locations and are the largest organizer of classic and
collector car events in Canada.
    The contest was a promotional partnership between A&W and the Chrysler
LLC Dodge Division for the launch of the new retro vehicle model the
Challenger, a muscle car legend brought back from the early 1970's with an
approximate retail value of $35,000 CDN.

    About A&W Food Services of Canada

    A&W Food Services of Canada Inc. is 100% Canadian-owned and is one of the
strongest brand names in the Canadian foodservice industry. A&W is the
nation's second largest hamburger restaurant company, by number of outlets,
with more than 680 locations coast-to-coast. A&W restaurants feature famous
trade-marked menu items such as The Burger Family®, Chubby Chicken®, and
A&W Root Beer®. For more information on A&W, please visit www.aw.ca.