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A&W Food Services of Canada Inc. Proudly Announces the Arrival of the Sirloin Baby Burger Twins

VANCOUVER, Oct. 28 /CNW/ - A&W Food Services of Canada Inc. (TSE: AW.UN) is launching a new premium burger across Canada this week: the Sirloin Baby Burger Twins.

Sirloin Baby Burger Twins are two identical mini-sized burgers, featuring sirloin beef patties and are topped with Balderson® cheddar cheese. A&W's burger loving customers will have another fun way to enjoy the great taste of a premium sirloin burger - or two.

A&W is the first quick service restaurant in Canada to offer premium mini-sized burgers, the popular culinary phenomenon sweeping restaurants across North America. The Sirloin Baby Burger Twins will only be available for a limited time, and are specially priced at $3.49 for the two.

"Our customers, and especially baby boomers, enjoy and appreciate our great-tasting premium sirloin Uncle Burger which was introduced in October 2008, and the subsequent addition of the Cheddar Bacon Uncle Burger in July of this year. The Sirloin Baby Burger Twins now provide a fun and delicious third sirloin option", said Paul Hollands, President and CEO of A&W Food Services of Canada Inc.

"A&W's team is excited that we are the first national quick service restaurant in the country to offer all-sirloin burgers made from premium cuts of beef. This is a great compliment to The Burger Family, our frosty mugs of A&W Root Beer, and onion rings made fresh every day", said Hollands.

A&W Food Services of Canada Inc. is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger restaurant company with 700 locations coast-to-coast. A&W Restaurants feature famous trade-marked menu items such as The Burger Family®, Chubby Chicken®, and A&W Root Beer®. For more information, please visit www.aw.ca.

Sirloin Baby Burger Twins - 30 second TV ads:
    English - http://www.aw.ca/icons/videos/toocute_EH.wmv
    French - http://www.aw.ca/icons/videos/toocute_FH.wmv

For further information: photos or an interview, please contact: Alex Chapple, T: (604) 739-7500 or C: (604) 512-6095 or achapple@hoggan.com; Or Karen Cook, T: (604) 739-7500 or C: (604) 551-9074 or kcook@hoggan.com