VANCOUVER, Aug. 23 /CNW/ -

What?:    A&W Food Services of Canada is hosting its 2nd annual Cruisin'
              for a Cause fundraising event for the Multiple Sclerosis
              Society of Canada at more than 700 restaurants across the
              country. $1 from every Teen Burger sold on August 26 goes to
              the MS Society. Last year A&W was proud to raise over $400,000.

              Various events across Canada will include:
                 -  Classic car rallies
                 -  Car hop relay races
                 -  A&W Root Beer™ chugging contests
                 -  Great A&W Root Bear visit and photo opps
                 -  Opportunity to purchase fundraising donation cut outs
                 -  MS Info Booth / Representatives

    Who?:     Paul Hollands, President and CEO, A&W Food Services of Canada
              Ken Mayhew, Chief Development Officer, Multiple Sclerosis
              Society of Canada
              MS Society of Canada clients and representatives
              Local government representatives
              Local A&W franchisees and team
              Local car clubs

    When?:    Thursday, August 26, 2010
              Kitchener: 8:00 AM - 9:30 AM
              Regina: 11:30 AM - 1:15 PM
              Calgary: 3:00 PM - 4:45 PM
              Maple Ridge: 6:30 PM - 8:00 PM

    Where?:   Kitchener: A&W Restaurant - 933 Victoria Street North,
              Kitchener, ON
              Regina: A&W Restaurant - 2701 Avonhurst Drive, Regina, SK
              Calgary:  A&W Restaurant - 3663 12th Avenue NE, Calgary, AB
              Maple Ridge: A&W Restaurant - No.100-22805 Lougheed Hwy, Maple
              Ridge, BC

    Why?:     Multiple sclerosis is the most common neurological disease of
              young adults in Canada. Canada has one of the highest incidence
              rates of multiple sclerosis in the world - research and support
              for people with MS and their families is critical.

              Cruisin' for a Cause creates an opportunity for Canadian baby
              boomers who grew up enjoying warm summer evenings in their cars
              at A&W drive-ins - often with the radio blaring and trays of
              Teen burgers, hand-made onion rings and icy cold mugs of A&W
              Root Beer delivered by car hops - to revisit those fond
              memories and support the Multiple Sclerosis Society of Canada.