VANCOUVER, Aug. 23 /CNW/ -
What?: A&W Food Services of Canada is hosting its 2nd annual Cruisin' for a Cause fundraising event for the Multiple Sclerosis Society of Canada at more than 700 restaurants across the country. $1 from every Teen Burger sold on August 26 goes to the MS Society. Last year A&W was proud to raise over $400,000. Various events across Canada will include: - Classic car rallies - Car hop relay races - A&W Root Beer™ chugging contests - Great A&W Root Bear visit and photo opps - Opportunity to purchase fundraising donation cut outs - MS Info Booth / Representatives Who?: Paul Hollands, President and CEO, A&W Food Services of Canada Ken Mayhew, Chief Development Officer, Multiple Sclerosis Society of Canada MS Society of Canada clients and representatives Local government representatives Local A&W franchisees and team Local car clubs When?: Thursday, August 26, 2010 Kitchener: 8:00 AM - 9:30 AM Regina: 11:30 AM - 1:15 PM Calgary: 3:00 PM - 4:45 PM Maple Ridge: 6:30 PM - 8:00 PM Where?: Kitchener: A&W Restaurant - 933 Victoria Street North, Kitchener, ON Regina: A&W Restaurant - 2701 Avonhurst Drive, Regina, SK Calgary: A&W Restaurant - 3663 12th Avenue NE, Calgary, AB Maple Ridge: A&W Restaurant - No.100-22805 Lougheed Hwy, Maple Ridge, BC Why?: Multiple sclerosis is the most common neurological disease of young adults in Canada. Canada has one of the highest incidence rates of multiple sclerosis in the world - research and support for people with MS and their families is critical. Cruisin' for a Cause creates an opportunity for Canadian baby boomers who grew up enjoying warm summer evenings in their cars at A&W drive-ins - often with the radio blaring and trays of Teen burgers, hand-made onion rings and icy cold mugs of A&W Root Beer delivered by car hops - to revisit those fond memories and support the Multiple Sclerosis Society of Canada.